You don’t need another AI pilot. You need your intake desk back.
Two to three applications in a hundred reach program entry.
Your team keeps running the intake desk. We take the repetitive half off it: the retyping, the chasing, the scheduling and the weekly report, across acquisition, intake, signing, records, matching and the journey after. Your coordinators keep the calls and every decision. Twelve weeks, on the CRM you already run.
Surrogacy is one of the most restricted ad categories on every major platform. Knowing which door is open, in which state, is most of the job.
Thirty minutes, on the phone, with the person who would lead the work. Or email mohsin@gethumayn.com.
- Fixed fee, quoted before we start.
- Credited in full against the build.
- Fixed scope and fixed price for the build.
- We do not bill by the hour.
- Fifteen days to tell us the roadmap was not worth it. Then we refund it.
Twelve weeks from audit to handoff: audit, acquisition, intake, signing, matching, handoff, a fortnight each.
Nine months of work on recruitment. The intake desk did not get better.
- Month 01Raise the ad budgetCPL goes up
- Month 02Hire another coordinatorSame process, more hours
- Month 04Buy the vertical CRMNobody configured it
- Month 06Run an AI pilotLives in a spreadsheet
- Month 09Ask why matching is slowNobody has the number
- The same intake desk, on a bigger budgetStill unmeasured
Every one of those was a reasonable decision. None of them touched the most expensive hour of the week, because nobody had a number for it.
A Tuesday on the intake desk.
The morning starts with the applications that arrived overnight, and it never quite catches up. A profile is screened for BMI and history before the call. An application link is re-sent to someone who lost it. A missing medical record is chased, notes are retyped into the CRM, a third check-in text goes to a candidate who has not replied, and the weekly numbers are built by hand from two systems that disagree.
None of that is the job your intake lead was hired for. It is the work around the job, and it is exactly the work agents do without complaint. We assembled this morning from published surrogacy coordinator job descriptions, not from your agency, and we left the total blank on purpose: measuring it is the first thing the audit does, and we are not going to invent it.
- 09:04Reply to the applications that came in overnight
- 09:22Screen a profile for BMI, medical history and mental health, before the call
- 09:38Chase a missing medical record
- 09:53Move an application into the CRM by hand
- 10:10Schedule a psych screening across three calendars
- 10:48Build the weekly numbers by hand from two systems
Humayn in the loop.
Every important decision is gated for a person. Not as a safeguard we added afterwards. As the reason the rest of it is allowed to run at all.
You pay for every application twice.
Once to acquire the application. Then again in coordinator hours, for the great majority of applications that will not reach program entry.
Published category figures: Meta cost per lead of $120 to $300, inquiry-to-qualified conversion of two to three percent, and a reported $1,500 to $8,000 to find one qualified surrogate. All of them are wide, all of them come from vendors selling into this market, and none of them is your agency. We show them because they are checkable and because the direction is not in doubt: acquiring one qualified surrogate is a four-figure cost at best. Every figure, with its source.
What none of them count is the coordinator time spent on every application that does not get there. That is the number nobody has, and it is the one we measure first.
The last row does not change. That is the point.
Six stages. Every one of them gated.
This is your process, not our product list. The right column is the product: if we cannot name who reviews a decision, we do not ship the automation that feeds it.
We do not replace your team. Your team is the agency. What we give back is hours, and the hours go to the work they were hired for: the difficult phone call, the anxious intended parent, the applicant who needs a real answer.
Screening and matching both rank people on inputs like BMI, medical history and mental health history. That is the highest liability surface in the agency, which is why the criteria are yours, signed off in writing, and logged. The safeguards are written out on the compliance page.
Four ways in. Three of them start with the audit.
Fixed fees, fixed scope, written terms. We do not bill by the hour, and we do not price against your completed journeys. Anybody pricing against outcomes that resolve twelve to eighteen months later is pricing something they will never be held to.
The AI Operations Audit
We map every workflow in the agency: intake, screening, follow-up, matching ops, comms, content, reporting. We time each one and cost it. You get the AI-First Roadmap, the automation-versus-human map, and your own number with the arithmetic shown. It is a deliverable, not a sales call. You keep it whether or not you go further.
- 02
AI-First Transformation
Twelve weeks. Fixed scope, fixed price.The audit sets which of the six stages are in scope, and in what order. Most agencies do not need all six. Fixed scope and fixed price, on the CRM you already run. - 03
Lead Acquisition
Monthly. Standalone, or alongside the build.Paid media and organic strategy, then the campaigns: Meta, TikTok, Google, job boards, email, SMS, cold calling, and the dialer underneath them. Curated to your states and your program. This one does not require the transformation, and plenty of agencies start here. - 04
AI Operations Retainer
Monthly, cancellable.Monitoring, new agents, optimisation, quarterly re-audit. For agencies that want the system to keep growing after week twelve.
- Fixed fee for the audit, quoted before we start.
- Credited in full against the build.
- Fixed scope and fixed price for the build.
- The retainer is monthly and cancellable.
- We do not bill by the hour.
- If you do not think the roadmap is worth what you paid for it, tell us within fifteen days and we refund it. Your judgement, not our arithmetic.
- If anything we shipped is not running as specified at week twelve, we fix it at no charge. That is a warranty on our work, not a forecast about your team’s habits.
Built inside the BAA boundary, not around it.
Your agency handles PHI on behalf of fertility clinics and labs, which means Business Associate Agreements, and those obligations extend to every cloud platform and messaging tool that touches the data. Most automation work in this category ignores that.
We design within BAA-covered boundaries, keep PHI inside a defined perimeter, and self-host where that is the only way to stay inside it. Where an engagement touches no PHI at all, lead acquisition on its own for instance, we will say so rather than paper it, and the scope document says which category yours is in.
Before we touch anything that carries PHI we sign a Business Associate Agreement with your agency, and your counsel gets the list of every subprocessor in the path, so the boundary can be checked against the agreement rather than taken on trust.
We are describing an architecture, not a certification. Humayn holds no certification and does not claim one.
The compliance page names where PHI travels at each stage, what we refuse to do, where liability sits, and what it costs to run after week twelve.
- Your CRM, your credentials, your accounts
- Screening logic and matching criteria
- Every log line a decision came from
- Another agency's numbers, creative, or criteria
- PHI into tools without a BAA
- Your data into another client's build
Twelve weeks, and you can check our work every one of them.
Twelve weeks in six fortnights. Fixed scope, fixed price, fixed dates.
The order is set by the audit, not by this table. Most agencies do not need all six, and a few need one of them twice.
Across the whole twelve weeks we need ten to fifteen hours from your team in total. It does not arrive evenly. It clusters in the three fortnights marked hands-on, where someone on your side signs off the criteria, argues the edge cases, and catches the message that would have been a disaster. Some weeks we need nothing from you at all, and we tell you which fortnights are which before you sign rather than in week three.
We will not tell you what this pays back
A journey takes twelve to eighteen months from match, and it runs through clinics, attorneys, intended-parent demand and biology, none of which we touch. Our engagement is twelve weeks. Anybody pricing their fee against your completed journeys is pricing an outcome that resolves long after they have invoiced and gone.
What we can be measured on is inside the twelve weeks: time to first reply, applications processed per coordinator hour, how many files reach a decision without a person doing data entry, and whether the weekly numbers assemble themselves. Those are the numbers the audit baselines and the ones we report against.
The questions this raises.
Will you sign a BAA?
Where the engagement touches PHI, yes, with your agency, before we touch anything that carries it. We will also give your attorney the list of every subprocessor in the path, so it can be checked against the agreement rather than taken on trust. Where an engagement touches no PHI at all, lead acquisition on its own for instance, we will say so rather than paper it.
What access do you need, and when?
Read access to the CRM, ad accounts and forms for the audit. Building needs write access and credentials, scoped in the roadmap and granted by you per system. Saying so now rather than in week three.
Who owns what we build, and what happens on exit?
You own the builds, the prompts and the agents. Documentation is handed over as each piece ships rather than at the end, so you are never holding a half-built system you cannot see inside.
Who sets the matching criteria?
You do, and you sign them off before anything runs. The signals and their weighting are yours. Every recommendation is logged with the inputs that produced it, so any decision can be reconstructed months later.
Are you replacing my team?
No. Your team is the agency. What we give back is hours: the acknowledgement, the records chase, the data entry, the scheduling, the weekly report rebuilt by hand. Those hours go to the work they were hired for, which is the difficult phone call and the anxious intended parent. Every match, every sensitive message, every medical and legal touchpoint stays with a person, by design, not as a courtesy.
Does the system decide the matches?
No. It analyses both profiles, ranks candidates, and hands your coordinator a recommendation with its reasoning attached: which signals agreed, which did not, and what to ask about before the introduction call. The decision is a person's, always. The screen cannot approve a match.
We already use a vertical agency CRM. Why would we need you?
Keep it. We build on the CRM you already run, including the purpose-built ones. Software gives you the ability to automate. It does not decide which of your workflows should be automated, configure it around how your team actually works, or review what comes out. That is the work we do.
Our CRM is a mess. Do we have to switch?
No, and we would rather you did not. Switching a CRM mid-flight is its own six-month project. We fill the gaps in what you have. If something genuinely cannot be built there, we will tell you in the audit, with the cost of both options.
We tried automation and it broke.
Usually because nobody owned it after launch. Every system we build has a named human review point and a monitor that flags when it drifts. If the thing that broke was a follow-up sequence texting somebody after they had already replied, we know that failure and we design against it.
What do you actually need from us, in hours?
For the audit, roughly six to eight hours of your intake lead across two weeks. For the twelve-week build, ten to fifteen hours from your team in total. It does not arrive evenly: it clusters in the three hands-on fortnights, because someone on your side has to write the disqualification language, argue the edge cases, and catch the message that would have been a disaster. Some weeks we need nothing from you at all. The roadmap gives you the week-by-week figure before you commit.Estimate
What happens after week twelve?
The systems keep running. You either take them in-house, which is what the training and handoff in weeks eleven and twelve is for, or you keep us on retainer. Both are fine. We are not going to hold your automations hostage.
Who actually does the work?
Mohsin leads it, and stays on the engagement from the audit through handoff. He built these systems inside surrogacy agency operations, matching included, so the person setting the scope is the person who has done the work. You are not handed to an account manager, and not to a junior team learning your industry on your budget.
Can we call a reference?
Not yet, and that is the honest answer. If a reference call is a hard requirement, we are the wrong call today and it is better to say that than to manage you toward a maybe.
Why should we believe you? You are new.
We would not, on our own word. So the entry point is a two-week paid audit with a refund attached, and the numbers on this page are other people's published figures, listed with their sources. Check them. The sources.
We are not the only option. Here are the others, fairly.
Five real alternatives, with what each one costs, what it actually gets you, and the question to ask the vendor. The last row is us, on the same terms.
Compare the five alternatives
Led by someone who has done the job.
I am Mohsin Aftab. My background is US surrogacy agency operations: the ad accounts, the intake forms, the CRM, the automations, the matching data, the reporting. I have worked the lifecycle end to end, matching included, and I built the systems coordinators use every day. I have sat in the seat your coordinators sit in. Humayn is that work, productized for other agencies. I lead every engagement and I stay on it. You are not handed to an account manager, and not to a junior team learning your industry on your budget.
A studio that only works with surrogacy agencies gets better at the same six problems instead of learning six new industries. That is the whole argument, and it does not need a client count. We take a small number of engagements at a time, and when it is capped I will say so rather than queue you.
Yes, we work with more than one agency. Every engagement carries mutual confidentiality. Nothing operational about another agency leaves that agency, not their numbers, not their creative, not their screening criteria. What we carry between clients is craft, not content. Your production data stays in your systems; what leaves is what we write down about it, and that copy is listed in the audit scope and destroyed or returned on exit.
Ask us the vendor question nobody likes.
Depending on one vendor is a fair thing to worry about, so the failover is written down, and it is part of the scope, not a favor.
Documentation cadence
Every build is documented as it ships, not at the end. You are never holding a system you cannot see inside.
Credential custody
Credentials live in your accounts, never ours. Revoking our access is a checklist we hand you, not a negotiation.
Training and handoff
Handoff is rehearsed before we leave: your team runs the system for a week while we watch, not the reverse. Training and adoption tracking sit in weeks eleven and twelve, not in a final email.
You own the builds, the prompts, the agents, the criteria and the logs, from the day each piece ships and is paid for. On exit our access is revoked, and we tell you exactly what to check to confirm it.
Tell us where the hours go.
Two weeks, fixed fee, credited against the build. We map the six stages, put a number on the repetitive hours, and you keep the roadmap whether or not we work together.
Thirty minutes, on the phone, with the person who would lead the work. If an audit is not worth your money we will say so on the call.
Currently taking a small number of engagements